Rural King
| Rural King | |
| Company type | Private |
| Industry | Retail |
| Founded | 1960 Mattoon, Illinois, U.S. |
| Founder |
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| Headquarters | , |
Number of locations | 135 (2024) |
Area served | Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, North Carolina, Pennsylvania, Virginia, and West Virginia |
Key people | Steve Barbarick President and CEO |
| Products | Clothing and accessories, equine and pet supplies, live chicks and rabbits, hunting/fishing equipment and supplies, firearms and ammunition, tractor/trailer parts and accessories, lawn and garden supplies, sprinkler/irrigation parts, power tools, fencing, welding and pump supplies, riding mowers |
| Revenue | US$ 1.5 billion (2022) |
| Owner | Alex Melvin |
Number of employees | 6,400 (2021) |
| Website | ruralking.com |
Rural King Supply is a farm supply store based in Mattoon, Illinois, United States. Founded in 1960, as of 2024, the chain has 135 stores in the U.S. states of Florida, Georgia, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, North Carolina, Pennsylvania, Virginia, West Virginia, and Alabama. The company also operates an online store, as well as offering an online gun store.