SOOP

SOOP
Type of site
Video hosting service, Video streaming service
Available inKorean, English
HeadquartersSouth Korea
Area servedWorldwide
Owner
  • Su Gil Seo (CEO)
ParentSOOP Co., Ltd. (2011–)
Nowcom (2005–2011)
URLSouth Korea: www.sooplive.co.kr
International: www.sooplive.com
RegistrationAvailable
LaunchedMay 11, 2005 (2005-05-11)
Current statusActive

SOOP, previously known as AfreecaTV (Korean: 아프리카TV, short for "Any FREE broadCAsting") (KRX: 067160), is a video live-streaming service. It is owned and operated by Soop Co., Ltd. in South Korea, which was rebranded from Nowcom's AfreecaTV Co., Ltd, itself split with ZettaMedia in 2011.

Launched in 2005, the platform was listed 4th in the "Asia's 200 Best Under A Billion" list by Forbes in July 2019. Initially focused on Korean viewers, it began offering an English-language interface for international users in 2012. In 2024, with its parent company's rebrand, AFTV was relaunched as SOOP, offering two distinct services for Korea and Global users.