Sales territory

A sales territory is the customer group or geographical area for which an individual salesperson or a sales team holds responsibility. Territories can be defined on the basis of geography, sales potential, history, or a combination of factors. Companies strive to balance their territories because this can reduce costs and increase sales. The structure of a sales territory can vary by salesperson or sales team depending on the product they sell or the company that they work for. When determining sales territories, companies must consider factors such as product pricing, sales frequency, and associated costs to ensure effective market coverage.

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