Sanrio

Sanrio Company, Ltd.
	Logo used since 1997
	Headquarters at Gate City Osaki in Ōsaki, Shinagawa, Tokyo
Native name	株式会社サンリオ
Romanized name	Kabushiki-gaisha Sanrio
Company type	Public KK
Traded as	TYO: 8136
Industry	Wholesale
Founded	August 10, 1960 (as Yamanashi Silk Company)
Founder	Shintaro Tsuji
Headquarters	Ōsaki, Shinagawa, Tokyo, Japan
Area served	Worldwide
Key people	Shintaro Tsuji (former President & CEO); Tomokuni Tsuji (President);
Products	Fashion; Accessories; Gifts; Entertainment; Video games; Plushies; Toys;
Brands	Hello Kitty and Friends; Mr. Men & Little Miss
Revenue	¥72,624 million (2023)
Operating income	¥13,247 million (2023)
Net income	¥8,225 million (2023)
Total assets	¥100,704 million (2023)
Total equity	¥50,152 million (2023)
Number of employees	630 (2023)
Subsidiaries	Japan:; Kokoro; Sanriowave; Sanrio Entertainment; Sanrio Enterprise; Sanrio Music Publications; International:; Sanrio, Inc. (North America); Sanrio do Brasil Comercio e Representacoes (Brazil); Sanrio Chile (Chile); Sanrio Global (UK); Sanrio GmbH (Europe); Sanrio Global Asia (Southeast Asia); Sanrio Shanghai International Trade (China); Sanrio Far East (Shenzhen) (China); Sanrio (Hong Kong) (Hong Kong); Sanrio Korea (South Korea); Sanrio Taiwan (Taiwan); THOIP; Mister Men Limited;
Website	corporate.sanrio.co.jp/en; sanrio.co.jp/en; sanrio.com; sanrio.eu; sanrio-sea.com;

Sanrio Company, Ltd. (株式会社サンリオ, Kabushiki-gaisha Sanrio) is a Japanese entertainment company. It designs, licenses, and manufactures products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories, which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world.

Besides selling character goods, Sanrio takes part in film production and publishing. They own the rights to the Mr. Men characters and Japanese licensing rights to the Peanuts characters. Their animatronics branch, Kokoro Company, Ltd. (kokoro being Japanese for "heart"), is best known for the Actroid android. The company also runs several KFC franchises across Tokyo and Saitama Prefecture.