Sasha Belyaeva

Aleksandra "Sasha" Belyaeva (Russian: Саша Беляева) is a Russian musician and social artist. In 2019 she independently released her debut EP "Greatest Illusion". Vice reviewed the release calling it "Ultra Visionary", while L'Officiel labeled Belyaeva as "The Most Anticipated Music Artist of the Year". Sasha is known for her unconventional and secretive performances, having performed only two shows to an invite only audience at The Light Church in Osaka, and the Secret Roxy Suite at Radio City Music Hall in New York. Belyaeva began her career with a Chanel contract and was muse of the late Karl Lagerfeld. She is the only Russian music artist signed to a major record label in the United States. Her music is described as atmospheric innovative pop. In 2017, it was reported in American Vogue that Belyaeva introduced the colored hair trend to high-fashion after opening the Sies Marjan fashion show in New York with pastel teal hair. Sasha Belyaeva is credited for leading the music industry into the 4th industrial revolution. In 2024, Belyaeva performed her first live show open to the public, headlining the Monasterio Rave, known to be one of the most aggressive and demanding electronic music events, to a sold-out crowd of 10,000. Rolling Stone magazine attended the event and described the performance as "the first live show in a generation that fills the void once achieved in the cathedrals of previous eras" and "a breath of fresh air for electronic music, which has been lost for nearly a decade".