Sega Fave
Native name | 株式会社セガ フェイブ |
|---|---|
Romanized name | Kabushiki gaisha Sega Feibu |
| Formerly |
|
| Company type | Subsidiary |
| Industry | |
| Predecessor | Yonezawa Toys |
| Founded | February 1991 |
| Headquarters | Nishi-Shinagawa, , Japan |
Area served | Worldwide |
Key people |
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| Products | |
| Revenue | ¥100 million |
Number of employees | 859 |
| Parent | Sega |
| Subsidiaries | Dartslive Sega Logistics Services Sega Toys (HK) Co., Ltd. |
| Website | segafave.co.jp |
Sega Fave Corporation, previously known as Sega Toys Co., Ltd. until 2024, is a Japanese toy and arcade company which is a wholly owned subsidiary of Sega Sammy Holdings. The company was founded when Yonezawa Toys, Japan's largest post-war toy manufacturer, was absorbed into Sega in 1991 as Sega-Yonezawa.
Sega Toys have created toys for children's franchises such as Oshare Majo: Love and Berry, Mushiking: King of the Beetles, Lilpri, Bakugan, Jewelpet, Rilu Rilu Fairilu, Dinosaur King, and Hero Bank. Products by Sega Toys released in the West include the Homestar and the iDog. Sega Toys also inherited the Sega Pico handheld system and produced software for the console.
As part of a restructuring in 2024, Sega Toys took over Sega's amusement machine business (including development and sales of arcade games) and renamed to its current name, Sega Fave. This was the first time since Sega Interactive in 2015, that Sega's amusement machine businesses was represented by a separate company.