SelvaRey Rum
| Company type | Private |
|---|---|
| Industry | Distilled beverages, imports |
| Founded | Los Angeles, CA (Origin: Pesé, Panama) |
Key people | Seth Gold, Marc Gold, Robert Herzig, Bruno Mars |
| Products | Rum |
| Website | www.selvarey.com |
SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.
Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness.
Mars created the brand's package and concept, Tropical Luxury Wherever You Are.
SelvaRey is currently distributed in the United States, Japan, and Greater China.