Seventh Generation Inc.
| Company type | Subsidiary |
|---|---|
| Industry | Natural household products |
| Founded | 1988 |
| Founders | Jeffrey Hollender Alan Newman |
| Headquarters | , U.S. |
Key people | Alison Whritenour, CEO and President Jeffrey Hollender, Co-Founder Alan Newman, Co-Founder |
| Products | Laundry Detergent Dish Soap Personal care Baby Diapers Paper Products |
| Revenue | $200 million (2015) |
| Owner | Unilever (2016−present) |
Number of employees | 170 (2015) |
| Website | seventhgeneration |
Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million.
Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products.
The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations."