Sharovarshchyna

Sharovarshchyna (Ukrainian: шароварщина [ʃɐroˈwɑrʃtʃɪnɐ]; also sharovarstvo [шароварство] or sharovarnytstvo [шароварництво]; from sharovary, stereotypical Cossack pants) is a culturological and journalistic term, usually negative, for the ethnic stereotype of Ukrainian culture through pseudo-folk, kitsch elements of costume and life. Sharovarshchyna identifies Ukrainian culture with the culture of the peasants and Cossacks, relying on their folklore and theatrical image popularized in the late 19th century. The heyday of sharovarshchyna and the popularization of this term, however, took place in the second half of the twentieth century.