Sheena Iyengar
Sheena S. Iyengar | |
|---|---|
Iyengar at Columbia Business School | |
| Born | Sheena Sethi |
| Nationality | American |
| Alma mater | Stanford University University of Pennsylvania |
| Occupation | S.T. Lee Professor of Business |
| Employer | Columbia Business School |
| Known for | Academic research on Choice Books: Art of Choosing 2010, Think Bigger 2023 |
| Website | sheenaiyengar |
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).