Shell Energy

Shell Energy Retail Limited
IndustryUtilities
PredecessorFirst Utility
Founded2008
Headquarters,
United Kingdom
Area served
United Kingdom
Key people
Tony Keeling, Chief Executive Officer
ProductsGas & electricity
ParentOctopus Energy
Websitewww.shellenergy.co.uk

Shell Energy Retail Limited was a British consumer gas, electricity and broadband provider. Formerly a subsidiary of Shell, the business was acquired by Octopus Energy in December 2023.

The company purchased gas and electricity from international markets for resale to consumers. Originally known as First Utility, the company had a relationship with Shell, where it acted as an intermediary to purchase wholesale energy on the global market. Shell completed the purchase of the company in February 2018, and rebranding to Shell Energy in the UK took place in March 2019. The business formed part of Shell's New Energies division until the 2023 sale to Octopus Energy.