Shin-etsu Broadcasting
| Logo used since 2012 | |
| SBC's headquarters located in TOiGO, one of Nagano City's business centers | |
| Native name | 信越放送株式会社 | 
|---|---|
| Romanized name | Shin-etsu Hōsō Kabushiki-gaisha | 
| Formerly | Shinano Broadcasting Co., Ltd. (March 8, 1951 - April 29, 1952) | 
| Company type | Kabushiki gaisha | 
| Industry | Radio and television network | 
| Founded | October 18, 1951 | 
| Headquarters | 1200 Toigoshomachi, , Japan | 
| Key people | Masayoshi Watanabe (President and CEO) | 
| Subsidiaries | Estate Nagano Corporation Contents Vision Inc. SBC Housing Corporation INC Nagano Cable TV Nagano Prefecture Culture Center | 
| Website | sbc21 | 
| Footnotes / references Data from its Company Profile and Company History | |
| Broadcast area | Nagano Prefecture | 
|---|---|
| Frequency | 1098 kHZ (AM); 92.2 MHz (FM) | 
| Branding | SBC Radio | 
| Programming | |
| Language | Japanese | 
| Format | Talk, Sports | 
| Affiliations | JRN/NRN | 
| Ownership | |
| Owner | Shin-etsu Broadcasting Co., Ltd. | 
| History | |
| First air date | March 25, 1952 | 
| Technical information | |
| Licensing authority | MIC | 
| Links | |
| Website | sbc21 | 
| 
 | |
|---|---|
| City | Nagano | 
| Channels | |
| Branding | SBC Television | 
| Programming | |
| Affiliations | Japan News Network | 
| Ownership | |
| Owner | Shin-etsu Broadcasting Co., Ltd. | 
| History | |
| First air date | October 25, 1958 | 
| Former call signs | JOSR-TV (1958–2011) | 
| Former channel number(s) | 11 (analog VHF, 1958–2011) | 
| Secondary: NTV/NNN/NNS (October 25, 1958-March 31, 1969 (partial Nippon TV programs) & September 30, 1980 (remaining Nippon TV programs)): 14 Tertiary: NET/ANN (March 1, 1959 - March 31, 1969 (partial NET programs) & March 31, 1991 (remaining TV Asahi programs)) Quaternary: Fuji TV/FNN (March 1, 1959 - March 31, 1969) | |
| Call sign meaning | "Shin'etsu Radio" | 
| Technical information | |
| Licensing authority | MIC | 
| Links | |
| Website | sbc21 | 
Shin-etsu Broadcasting Co., Ltd. (信越放送株式会社, Shin-etsu Hōsō Kabushiki-gaisha), also known as SBC, is a Japanese broadcast network affiliated with the Japan News Network (JNN) for TV and JRN/NRN for radio. Their headquarters are located in Nagano Prefecture.
The broadcaster was the first radio station outside Japan's five metropolitan prefectures.