Shoichiro Toyoda

Shoichiro Toyoda (Japanese: 豊田 章一郞, Hepburn: Toyoda Shōichirō, February 27, 1925 – February 14, 2023) was a Japanese business executive who served as chairman of Toyota Motor Corporation from 1992 to 1999, as well as chairman of the influential Japan Business Federation (日本経済団体連合会, Nippon Keidanren) from 1994 to 1998. Under Toyoda's leadership, Toyota started manufacturing vehicles overseas and undertook the development of the Lexus brand. He was the grandson of the Toyoda Automatic Loom Works founder Sakichi Toyoda and the son of the Toyota Motor founder Kiichiro Toyoda.