SigFig (company)

SigFig
IndustryFinancial technology
Founded2006 as Wikinvest
FoundersParker Conrad, Michael Sha
Headquarters,
ProductsCustomer engagement software

SigFig (formerly Wikinvest) is a financial technology company based in San Francisco that builds robo-advisory and customer engagement software. SigFig's robo advice platform is available directly to consumers via web and mobile app. SigFig also white-labels its platforms to financial institutions, including Wells Fargo and UBS.