Simba Dickie Group

Simba Dickie Group
Company typePrivate GMBH
IndustryRetail
Founded1982 (1982)
Fürth, Bavaria, Germany
FounderFritz Sieber and Micheal Sieber
HeadquartersFürth, Bavaria
Key people
  • Florian Sieber (CEO)
  • Uwe Weiler (COO)
  • Moritz Duschl (CFO)


ProductsToys
711,7 Million Euros in 2024
Number of employees
2,600
Websitesimba-dickie-group.de

The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. It is the fourth largest toy manufacturer in Germany.

The company's headquarters are located in Fürth with operations in Lavans-lès-Saint-Claude and Hong Kong. Over 70% of its turnover is generated through foreign market sales. The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities. They also make Nintendo plush toys of the Super Mario franchise.