Simmons (electronic drum company)

Simmons is an electronic drum brand, which originally was a pioneering British manufacturer of electronic drums. Founded in 1978 by Dave Simmons, it supplied electronic kits from 1980 to 1998. The drums' distinctive, electronic sound can be found on countless albums from the 1980s. The company closed in 1999 before being relaunched under Guitar Center ownership in 2006 by at first rebranding generic Chinese kits for the North American market before Dave Simmons would return to the company in 2017; after which all kit design was brought fully back in house under his design leadership.

The SDS 5 (or SDSV; notated as SDS-5) was developed in conjunction with Richard James Burgess of Landscape and released in 1981. The first recordings of the instrument were made by Burgess, on From the Tea-rooms of Mars ...., "Chant No. 1" by Spandau Ballet, and "Angel Face" by Shock. After Landscape and Spandau Ballet appeared on Top of the Pops with the instrument, many other musicians began to use the new technology, including A Flock of Seagulls, Howard Jones, Jez Strode of Kajagoogoo, Roger Taylor of Duran Duran, Darren Costin of Wang Chung, Steve Negus of Saga, Bobby Z., Rick Allen of Def Leppard, Thomas Dolby, Prince, Phil Collins, Neil Peart of Rush, Bill Bruford, Talk Talk, Tangerine Dream, Cameo, Jonzun Crew, Depeche Mode, Jean-Michel Jarre, Donna Summer, Yukihiro Takahashi of Yellow Magic Orchestra and Vangelis.