| Sincerity Is an Easy Disguise in This Business |
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| Released | June 21, 2005 |
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| Recorded | February 7–28, 2005 |
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| Genre | |
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| Length | 27:49 |
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| Label | Eulogy |
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| Producer | Daryl Phenneger |
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Sincerity Is an Easy Disguise in This Business is the third full-length album released by the melodic hardcore band Evergreen Terrace. This is the last album to feature drummer Christopher Brown. The song "Brave Reality" originally appeared on the cover album Writer's Block. A music video was released for the song "New Friend Request", a first for the band.