Sky Direct
The brand logo of Sky Direct | |
| Type | Direct-broadcast satellite television |
|---|---|
| Country | |
| Headquarters | New Street Building, MacArthur Highway, Balibago, Angeles City, Pampanga |
| Owner | Reliance Broadcasting Unlimited Converge ICT (co-affiliate) (2025–present) ABS-CBN Corporation (2016–2020) |
| Parent | Sky Cable Corporation (2016–2020) |
Launch date | March 18, 2016 |
| Dissolved | June 30, 2020 (expired legislative franchise) |
Picture format | DVB-S2 MPEG-4 |
Official website | www |
Sky Direct (stylized as SKYdirect) is a direct-broadcast satellite subscription television service in the Philippines.
From its founding in 2016, it was owned and operated by Sky, a subsidiary of ABS-CBN Corporation. Sky Cable had been eyeing for a DBS service and considered on acquiring Dream Satellite TV from Antonio O. Cojuangco, Jr. The acquisition of Dream was reported to have reached an advanced stage but for some undisclosed reasons, the deal was not sealed. Sky's entry to the DBS market was hindered by various oppositions from the industry, citing legal issues and the slow growth of the pay TV market in the country. On December 23, 2015, Sky was granted by the NTC a provisional authority to operate and maintain a DBS service in 251 cities and municipalities in the country for a period of 18 months. Sky Direct offered both prepaid and postpaid packages with exclusive channels from ABS-CBN and Creative Programs. As of March 2019, Sky Direct had over 1 million subscribers.
Sky Direct was shut down on June 30, 2020 after an alias cease-and-desist order by the National Telecommunications Commission (NTC). In 2025, the ownership, management and operations of Sky Direct are now under Reliance Broadcasting Unlimited, an affiliate of telecommunications firm Converge ICT.