Smarties (tablet candy)

In the United States, Smarties are a type of tablet candy produced by Smarties Candy Company, formerly known as Ce De Candy Inc., since 1949. Smarties are produced in factories in both Union Township, New Jersey, and Newmarket, Ontario. The candies distributed in Canada are marketed as Rockets, to avoid confusion with Smarties, a chocolate candy produced by Nestlé which holds the trademark in Canada. The New Jersey factory produces approximately 1 billion rolls of Smarties annually, and in total the company produces over 2.5 billion in a year.

One individual candy is a biconcave disc in shape, with a diameter of roughly 1 cm (0.39 in) and a height of roughly 4 mm (0.16 in). Larger ones have a diameter of 2.5 cm (0.98 in) and are about 6 mm (0.24 in) thick. Smarties come in combinations of colors within their wrapped rolls; these include white and pastel shades of yellow, pink, orange, purple, and green. Each color's flavor is different. They are usually packaged as a roll of 15 candies. Smarties candies are peanut-free, gluten-free, fat-free, and dairy-free. All Smarties candies are free of animal products and therefore vegan.