Snickers
Logo used from 2000 to 2005 and used as a secondary logo on current year | |
| Product type | Confectionery |
|---|---|
| Owner | Mars Inc. |
| Country | United States |
| Introduced | 1930; 95 years ago |
| Markets | Worldwide |
| Tagline | Maybe You Just Need a Snickers. You're Not You When You're Hungry. |
| Website | snickers |
| Nutritional value per 47 g | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 220 kcal (920 kJ) | ||||||||||||
29 | |||||||||||||
| Sugars | 24 | ||||||||||||
| Dietary fiber | 1.0 | ||||||||||||
10.0 | |||||||||||||
| Saturated | 4.00 | ||||||||||||
| Trans | 0.2 | ||||||||||||
4.0 | |||||||||||||
| |||||||||||||
| Other constituents | Quantity | ||||||||||||
| Water | 105 mg | ||||||||||||
| Cholesterol | 5 mg | ||||||||||||
| †Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies. Source: https://ndb.nal.usda.gov/ndb/foods/show/45248489 | |||||||||||||
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.