SoBe

South Beach Beverage Company
Company typeSubsidiary
IndustryBeverages
Founded1996 (1996) in Norwalk, Connecticut, United States
Founder
Headquarters
Purchase, New York
,
United States
Area served
United States
ProductsEnhanced water
Fruit juice drinks
Tea
ParentPepsiCo
WebsiteSoBe.com

Sobe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products.

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