Soccer United Marketing
| Company type | Private |
|---|---|
| Industry | Advertising, marketing, sports |
| Founded | 2002 |
Area served | North America |
Key people | Don Garber, Chief Executive Officer Gary R. Stevenson, Deputy Commissioner and President Camilo Durana, Executive Vice President Radhika Duggal, Chief Marketing Officer |
| Parent | Major League Soccer |
| Website | Official website |
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Soccer United Marketing is the for-profit marketing arm of Major League Soccer which primarily deals with the commercialization, marketing, promotion and operational execution of professional soccer in the United States. The promotion also owns both the Mexican Men’s and Women’s National Teams and their respective broadcast rights.
In 2016, Soccer United Marketing was also chosen as the exclusive worldwide marketing partner of CONCACAF and CONMEBOL, which included commercial rights to the 2016 Copa America Centenario, which was played in the United States. SUM also holds the commercial rights to Major League Soccer matches and Mexican Men’s and Women’s National Teams games played in the United States.
Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, the Pan-Pacific Championship, the CONCACAF Gold Cup, and the CONCACAF Nations League.
Since 2018, SUM also holds the rights to Campeones Cup, an annual cup between the MLS and LIGA MX champions.
In 2023, SUM also launched Leagues Cup, the first in-season club tournament in North America across all men’s sports, pitting clubs from Major League Soccer and LIGA MX.