Social acceleration

Social acceleration is a sociological concept of time in late modernity developed by German sociologist Hartmut Rosa. It was featured in his book Beschleunigung. Die Veränderung der Zeitstrukturen in der Moderne.

Social acceleration describes a frenetic sense of time caused by the increase in technological advancement since the Industrial Revolution. Rosa argues that advances in communication, transportation, and production have made things happen faster, creating new expectations of efficiency and speed in all areas of life in ways that alienate people from the world.