Social in the City

Social in the City
Social in the City
Status	Active
Genre	Online Video
Venue	Royal Parks of London (2009–2012); Alexandra Palace (2013–2014); ExCeL London (2018–2019); nec (Winter Edition 2019);
Location(s)	London; Birmingham;
Country	United Kingdom
Inaugurated	August 28–30, 2009
Most recent	August 9–11, 2019
Attendance	2015: 10,000
Website	sitc-event.co.uk

Social in the City (often styled as SitC), formerly Summer in the City, is an annual three-day multi-genre online video event held in London, dedicated to content creators and community from a range of social media platforms such as YouTube, Twitch, TikTok and Instagram.

The first Summer in the City in 2009 was a gathering of YouTubers in the parks of London. In 2016, SitC was acquired by MCM Expo Group as part of their "MCM Central" brand. After SitC 2019 the event was rebranded as Social in the City, the first Winter Edition in December took place at the National Exhibition Centre.