Português Suave architecture

The Português Suave (which can be translated as "Portuguese soft" or "Portuguese smooth") was an architectural style promoted by the Portuguese Estado Novo (New State) regime, essentially during the 1940s and the early 1950s. Officially promoted by the Portuguese government at the time as Estilo Português ("Portuguese Style"), it became more popularly known as "Português Suave" after a brand of cigarettes of the same name. This architectural style is also known as Estado Novo style, but this last denomination is not very correct, since during the Estado Novo diverse architectural styles have been applied in public buildings (namely the Art Deco and the Modern movement until the 1940s and the International Style after the late 1950s).