Sony α
Sony Alpha 77 (2011) | |
| Company type | Brand name used by Sony for their line of DSLR/SLT/ILCA/NEX/ILCE cameras |
|---|---|
| Founded | Tokyo, Japan (2006) |
| Headquarters | Konan, Minato-ku, Tokyo, Japan |
| Products | Lenses, camera bodies |
Sony α (the lower case to Greek letter alpha, often transliterated as Sony Alpha) is a brand of digital camera. This line has been active since 2006, building upon the Konica Minolta camera technologies, whose assets were acquired by Sony.