Southeast Toyota Distributors

Southeast Toyota Distributors LLC
Company typePrivately held company
IndustryAutomotive Distribution
FoundedOctober 26, 1968 (1968-10-26)
FounderJim Moran
HeadquartersDeerfield Beach, Florida, USA
Jacksonville, Florida, USA (Operations)
Key people
Brent Sergot (S.E.T. President & JM Family Exec VP)
ProductsVehicles, Parts, Automotive Transport, Technical training
Revenue$437 million (2020, parts)
(vehicle $ not released)
Number of employees
1,000 (2020)
ParentJM Family Enterprises
WebsiteSoutheast Toyota Distributors

Southeast Toyota Distributors LLC, (SET) founded in 1968, is the top private distributor of Toyota vehicles in the world. They are franchised by Toyota Motor Sales, USA to sell vehicles and parts to car dealerships in the five states of Alabama, Florida, Georgia, South Carolina and North Carolina. SET is a wholly owned subsidiary of JM Family Enterprises. Corporate headquarters of both are located at Deerfield Beach, Florida. Primary operations are located in Jacksonville, Florida.