SpongeBob SquarePants (franchise)
SpongeBob SquarePants is an American animated comedy media franchise created by marine science educator and animator Stephen Hillenburg and owned by Nickelodeon. It began with the series, which premiered in 1999, and went on to become one of the longest-running American animated series. The franchise is the most profitable property for Paramount Consumer Products, having generated over $13 billion in merchandising revenue.