Static Media

Static Media Inc., the business name of 7Hops.com Inc., is an American internet company established in 2012, incorporated in Delaware, and based in Indianapolis. It operates ZergNet, a content recommendation business that promotes paid content across their network of brands. Most sites that the company owns use the same website model and design, sometimes dubbed "infinite scroll", whereby content is loaded continuously as the user scrolls down. For example, scrolling down on the homepage loads more articles in perpetuity (until the user reaches the very first article written for the site). Scrolling down on individual articles also does not reach the page footer, instead loading a different, related article, so the user can continue reading content from the site indefinitely without needing to click a new link. This is also called "infinite-content pages" or "endless pages". The title of one of the brands, Looper, refers to this design.