Streisand effect

The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information.

The term was coined in 2005 by Mike Masnick after Barbra Streisand attempted to suppress the publication of a photograph showing her clifftop residence in Malibu, taken to document coastal erosion in California, inadvertently drawing far greater attention to the previously obscure photograph.