Stretch Armstrong

Stretch Armstrong is a large, gel-filled action figure that was first sold in 1976 by Kenner.

It looks like a short muscular man with blond hair wearing black trunks, but can be stretched from its normal size of about 15 inches (38 cm) to four to five feet (120 to 150 cm).

The doll is made of latex rubber filled with a proprietary gelled substance similar to corn syrup, which allows it to retain shape for a short time before shrinking to its original shape.

Tears can be fixed with an adhesive bandage, according to an instruction booklet included with the box.

In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design.

In 2015, Hasbro gave the license for Stretch Armstrong to Character Options, which began releasing new products in 2016. In 2023, Character Options announced plans to expand the brand until 2024. The plans included launching the original toy under the name "The Original Stretch Armstrong" and creating a "Stretch" brand to create crossover products with brands such as Star Wars and Transformers.

In 2025, Basic Fun! acquired a license from Hasbro to manufacture and distribute products based on Stretch Armstrong and Vac-Man, including classic and reimagined versions of the characters, as well as partnering with other entertainment brands to launch new licensed products inspired by the Stretch Armstrong toy.