The Strong
| Formation | 1968 | 
|---|---|
| Founder | Margaret Strong | 
| Type | Non-profit | 
| Purpose | Study of play | 
| Location | |
| Region served  | United States | 
The Strong is an interactive, collections-based educational institution in Rochester, New York, United States, devoted to the study and exploration of play. It carries out this mission through six programmatic arms called "Play Partners":
- The National Museum of Play
- National Toy Hall of Fame
- World Video Game Hall of Fame
- International Center for the History of Electronic Games
- The Brian Sutton-Smith Library and Archives of Play
- American Journal of Play
- The Woodbury School
Independent and not-for-profit, The Strong houses hundreds of thousands of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.