Sturgis Motorcycle Rally
| Sturgis Motorcycle Rally | |
|---|---|
Motorcycles lined up on Main Street during the 2006 event | |
| Genre | Motorcycle rally |
| Dates | Starts first Friday in August (for 10 days) |
| Location(s) | Sturgis, South Dakota, U.S. |
| Founded | August 14, 1938 |
| Most recent | August 2–11, 2024 |
| Next event | August 1–10, 2025 |
| Attendance | highest: 739,000 (2015) |
| Website | https://www.sturgis.com/ |
The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Since then, the rally has become a pluralistic endeavor that consists of events put on by many different groups. Attendance has historically been around 500,000 people, reaching a high of over 700,000 in 2015. The event takes place over 10 days and generates around $800 million in annual revenue.