Super Bowl I
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| Date | January 15, 1967 | ||||||||||||||||||
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| Kickoff time | 1:15 p.m. PST (UTC-8) | ||||||||||||||||||
| Stadium | Los Angeles Memorial Coliseum Los Angeles, California | ||||||||||||||||||
| MVP | Bart Starr, quarterback | ||||||||||||||||||
| Favorite | Packers by 14 | ||||||||||||||||||
| Referee | Norm Schachter | ||||||||||||||||||
| Attendance | 61,946 | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Marching bands from the University of Arizona and Grambling College | ||||||||||||||||||
| Coin toss | Norm Schachter | ||||||||||||||||||
| Halftime show | Al Hirt, and marching bands from the University of Arizona and Grambling College | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS NBC | ||||||||||||||||||
| Announcers | CBS: Ray Scott, Jack Whitaker, Frank Gifford, and Pat Summerall NBC: Curt Gowdy, Paul Christman, and Charlie Jones | ||||||||||||||||||
| Nielsen ratings | CBS: 22.6 (est. 26.75 million viewers) NBC: 18.5 (est. 24.43 million viewers) (Total: 51.18 million viewers) | ||||||||||||||||||
| Market share | CBS: 43 NBC: 36 (Total: 79) | ||||||||||||||||||
| Cost of 30-second commercial | $42,000 (Both CBS and NBC) | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | CBS Radio NBC Radio | ||||||||||||||||||
| Announcers | CBS: Jack Drees, Tom Hedrick NBC: Jim Simpson, George Ratterman | ||||||||||||||||||
The first AFL–NFL World Championship Game (known retroactively as Super Bowl I and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) was an American football game played on January 15, 1967, at the Los Angeles Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs by the score of 35–10.
Coming into the game, billed by some as the "supergame", considerable animosity existed between the AFL and NFL, thus the teams representing the two rival leagues (Kansas City and Green Bay, respectively) felt additional pressure to win. The Chiefs posted an 11–2–1 record during the regular season, and defeated the Buffalo Bills 31–7 in the AFL Championship Game. The Packers finished the regular season at 12–2 and defeated the Dallas Cowboys 34–27 in the NFL Championship Game. Many sportswriters and fans believed any team in the older NFL was vastly superior to any club in the upstart AFL, and so expected Green Bay would blow out Kansas City.
The first half of Super Bowl I was competitive, as the Chiefs outgained the Packers in total yards, 181–164, and kept pace with Green Bay by posting a 14–10 score at halftime. Early in the third quarter, Green Bay safety Willie Wood intercepted a pass and returned it 50 yards to the 5-yard line. The turnover sparked the Packers to score 21 unanswered points in the second half. Green Bay quarterback Bart Starr, who completed 16 of 23 passes for 250 yards and two touchdowns, with one interception, was named MVP.
As NBC and CBS had held the rights to nationally televise AFL and NFL games, respectively, it was decided that both networks were allowed to televise the game. The game remains the only Super Bowl to have been simulcast in the United States by two of the then-"Big Three" broadcast companies. Several recent Super Bowls have been simultaneously broadcast on Network TV as well as cable and streaming platforms.