Super Bowl LIX halftime show
| Part of | Super Bowl LIX | ||||||
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| Date | February 9, 2025 | ||||||
| Location | New Orleans, Louisiana, U.S. | ||||||
| Venue | Caesars Superdome | ||||||
| Headliner | Kendrick Lamar | ||||||
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| Sponsor | Apple Music | ||||||
| Director | Hamish Hamilton | ||||||
| Producer |
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| Super Bowl halftime show chronology | |||||||
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The Super Bowl LIX halftime show, officially known as the Apple Music Super Bowl LIX Halftime Show for sponsorship reasons, was the halftime entertainment of Super Bowl LIX, which took place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. It featured rapper Kendrick Lamar as the headline performer, with guest appearances from singer-songwriter SZA, actor Samuel L. Jackson, tennis player Serena Williams, and DJ and record producer Mustard.
On September 8, 2024, the NFL and Apple Music announced its selection of Kendrick Lamar to headline the event, which subsequently received a polarized response. Several major industry rappers criticized the selection, claiming it was a snub against local rapper Lil Wayne. Meanwhile, critics mostly praised the selection, saying it was a full-circle moment following Lamar's feud with Drake. Prior to the show, speculation arose over if Lamar would implement "Not Like Us" into his performance, following FCC and legal concerns.
The show was televised nationally in the U.S. by Fox and Fox Deportes, with streaming available via Tubi and NFL+. The performance was seen by a combined 133.5 million viewers domestically across all platforms, surpassing Michael Jackson's performance at Super Bowl XXVII in 1993 as the most viewed halftime show in the United States. The show received widespread acclaim, with particular praise for Lamar's performance, its production, tone, and themes. It sparked numerous analysis regarding its social commentary on Civil Rights in the United States.