Svoy

Svoy
Background information
Birth nameMikhail Tarasov
Also known asMisha Tarasov; Svoy
Born (1980-03-18) 18 March 1980
OriginVladivostok, Russian Federation
GenresElectronica
EDM
Alternative
Pop
Indie
Rock
Ambient
Experimental
Jazz
Occupation(s)Music producer
singer
songwriter
poet
keyboardist
pianist
visual artist
Instrument(s)Vocals
piano
electronic keyboard
digital audio workstation
Years active2005–present
LabelsUniversal Music Group
Songs of Universal
Rendezvous Entertainment
Mack Avenue Records
P-Vine Records
Thistime Records
Websitesvoy.com

Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is an American producer/writer/artist for Universal Music Group in the genre of pop/electronica. He has seven self-produced albums and other records released via Mack Avenue Records/Sony Music Entertainment formerly known as Rendezvous Entertainment belonging to multi Grammy-nominated RIAA Gold-certified musician/media mogul Dave Koz and legendary radio chief executive/record producer Frank Cody, P-Vine Records/Blues Interactions, and Thistime Records. In 2024, he released a duo album in collaboration with Grammy-winning artist Kenny Garrett, entitled Who Killed AI?, on Mack Avenue Records.