TAG Heuer
| Company type | Subsidiary |
|---|---|
| Industry | |
| Founded | 1860 (as Uhrenmanufaktur Heuer AG) Saint-Imier, Switzerland |
| Founder | Edouard Heuer |
| Headquarters | , Switzerland |
Area served | Worldwide |
Key people | Antoine Pin (CEO) |
| Products |
|
| Parent | LVMH |
| Website | tagheuer |
TAG Heuer S.A., founded Heuer AG (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde (TAG) in 1985, which purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Although best known for its chronographs, it has also manufactured stopwatches.