Business Insider
Type of site | Financial news website |
|---|---|
| Available in | English |
| Headquarters | New York City, U.S. |
| Owner | Axel Springer SE |
| Created by | Kevin P. Ryan, Henry Blodget |
| Editor | Jamie Heller |
| URL | www |
| Commercial | Yes |
| Launched | 2007 |
| Current status | Active |
| OCLC number | 1076392313 |
Business Insider (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the international publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.
Insider publishes original reporting and aggregates material from other outlets. As of 2011, it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership.
In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. From February 2021 to November 2023, the brand was named simply Insider while it published general news and lifestyle content, before its name was reverted.
In 2023, Business Insider shifted its organizational model, adding multiple artificial intelligence (AI) products in 2024, and reducing its staff by nearly 40% between April 2023 and May 2025.