Ted Baker

Ted Baker is a British clothing brand founded in 1988 in Glasgow, Scotland, which traded in shops under the Ted Baker name until falling into administration in March 2024. It was relaunched online in November 2024. The brand is styled as 'Ted Baker, London', and is known for male and female clothing, accessories, aftershaves and perfumes.

At its peak, the brand had over 500 shops and concessions around the world, and was regarded as a desirable, high status fashion brand. The company was acquired by Authentic Brands Group, the American owners of Reebok, for £211 million in October 2022. In March 2024, Ted Baker called in the administrators for its European operations, due to years of problems, poor sales, and mounting debts. In April 2024, Ted Baker's global operation was reported as close to collapse, with mass shop closures, and bankruptcy. As of August 2024, all Ted Baker UK and Ireland branches of the store were due to close.