The Art of Shaving
| Company type | Subsidiary |
|---|---|
| Industry | Shaving products |
| Founded | 1996 |
| Founders | Eric Malka Myriam Zaoui |
| Headquarters | , |
| Parent | Procter & Gamble (2009–present) |
| Website | www |
The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products. The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. Procter & Gamble purchased The Art of Shaving in 2009. It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits The company closed its last physical location in Orlando, Florida on January 2, 2024.
The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.