The Australian Women's Weekly Children's Birthday Cake Book
Cover of the 1980 edition  | |
| Author | Ellen Sinclair and Pamela Clark | 
|---|---|
| Language | English | 
| Series | The Australian Women's Weekly cookbooks | 
| Subject | Birthday cakes | 
| Published | 
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| Publication place | Australia | 
| Pages | 128 | 
| ISBN | 0949892742 | 
The Australian Women's Weekly Children's Birthday Cake Book (or simply AWWCBCB) is a popular recipe book focused on children's-themed birthday cakes published as part of The Australian Women's Weekly magazine cookbook series by Australian Consolidated Press, originally co-authored by the magazine's food editor, Ellen Sinclair, and chef Pamela Clark. First published in 1980 and re-released in 2011, its cultural impact has been variously described as an "Australian cult classic", a "cultural icon" and "national treasure". Between its launch in 1980 and its relaunch in 2011, notwithstanding it having been out of print for a significant portion of the intervening period, the recipe book sold more than a million copies, earning its description as a "publishing phenomenon".
During the 1970s and 80s, The Australian Women's Weekly was among the highest-selling magazines in Australia and published a wide range of titles for cake decorating, recipe and meal ideas in both book and magazine form.