The Block Brochure: Welcome to the Soil 1

The Block Brochure: Welcome to the Soil 1
Studio album by
ReleasedMarch 26, 2012
Recorded2011–2012
GenreHip hop
Length75:11
Label
  • Heavy on the Grind
  • EMI
Producer
E-40 chronology
Revenue Retrievin': Graveyard Shift
(2011)
The Block Brochure: Welcome to the Soil 1
(2012)
The Block Brochure: Welcome to the Soil 2
(2012)
Singles from The Block Brochure: Welcome to the Soil 1
  1. "Fast Lane"
    Released: February 12, 2012
  2. "They Point"
    Released: March 6, 2012
  3. "Turn it Up"
    Released: March 31, 2012
Professional ratings
Review scores
SourceRating
AllMusic
The A.V. ClubB
Dusted Magazine80/100
Fact Magazine
Pitchfork Media7.9/10
RapReviews
Spectrum Culture
This Beat Goes
Totally Dublin

The Block Brochure: Welcome to the Soil 1 is the fifteenth studio album by American rapper E-40. It was released on March 26, 2012, by Heavy on the Grind Entertainment and EMI. His sixteenth and seventeenth albums, The Block Brochure: Welcome to the Soil 2 and The Block Brochure: Welcome to the Soil 3, were also released on the same day.

The album has 18 tracks, along with 2 bonus tracks, and it features Juicy J, 2 Chainz, B-Legit, Richie Rich, Gangsta Boo, Droop-E, The Jacka, Raheem DeVaughn, Mugzi, Turf Talk, and Mistah F.A.B., and Go Hard Black among others.

A behind the scenes for the music video for "They Point" featuring Juicy J and 2 Chainz and produced by Bangladesh was released on February 16, 2012, and the video was released on March 22. The music video for "Fast Lane" was released on the album's release date. On August 1, the video for "Turn It Up" was released. Despite not being released as a single, "In This Thang Breh" featuring Turf Talk and Mistah F.A.B. peaked at #19 on the Bubbling Under R&B/Hip-Hop Songs chart, making it Turf Talk's first and only charting song.

Two commercials were released in March 2012 to promote the Block Brochure album series. The first volume scored a 78/100 on Metacritic, indicating "generally positive reviews". It is the highest of the three volumes. The volume debuted at #59 on the Billboard 200, and at #10 on the Hot R&B/Hip-hop albums chart.