The Blue Economy
First edition | |
| Author | Gunter Pauli |
|---|---|
| Subject | innovation, entrepreneurship, sustainability, environmentalism, philosophy in action |
| Genre | non-fiction |
| Publisher | Paradigm Publications |
Publication date | 2010 |
| Publication place | United States |
| Media type | Print (Softcover) |
| Pages | 386 |
| ISBN | 978-9-332703-10-0 |
| Preceded by | Blue economy: 10 years, 100 innovations, 100 million jobs |
| Followed by | The Blue Economy 3.0: The Marriage of Science, Innovation and Entrepreneurship Creates a New Business Model That Transforms Society |
The Blue Economy: 10 years – 100 innovations – 100 million jobs is a book by Gunter Pauli. The book expresses the ultimate aim that a "Blue Economy business model" will shift society from scarcity to abundance "with what is locally available", by tackling issues that cause environmental and related problems in new ways.