The Demand Institute
| Company type | Private |
|---|---|
| Industry | Non-Profit |
| Genre | Think Tank |
| Founded | 2012 |
| Founders | Mark Leiter, Jonathan Spector |
| Headquarters | New York, New York , US |
Area served | Worldwide |
Key people | Mark Leiter (co-founder; Executive Chairman) Jonathan Spector (co-founder; Board Member) Louise Keely (President and Board Member) |
| Parent | The Conference Board Nielsen |
| Website | www.demandinstitute.org |
The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 by Mark Leiter and Jonathan Spector, and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.