The Design of Business

The Design of Business: Why Design Thinking is the Next Competitive Advantage
AuthorRoger Martin
LanguageEnglish
GenreNon-fiction
Publication date
2009
ISBN978-1422177808

The Design of Business: Why Design Thinking is the Next Competitive Advantage is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation and results.

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