The Eras Tour Book

The Eras Tour Book (officially titled The Official Taylor Swift | The Eras Tour Book) is a limited-edition photobook written by the American singer-songwriter Taylor Swift. Serving as a visual and narrative reflection of her sixth concert tour, the Eras Tour (2023―2024), the book features concert imagery, behind-the-scenes insights, creative processes, and personal essays by Swift. It emphasizes the tour's cultural significance and Swift's artistic evolution, blending photography, handwritten notes, and reflections on themes such as nostalgia, resilience, and fan connection.

The book attracted widespread attention for its innovative approach to authorship and distribution. Independently published by Swift under her own imprint, Taylor Swift Publications, it marked a rare foray into self-publishing at a mainstream scale. While primarily intended as a collector's item and tribute to the tour, the book also contributed to discussions about direct-to-consumer publishing, celebrity branding, and the evolving role of artists in media production. Despite its creative ambitions, the book's initial print run faced criticism for typographical and printing errors discovered by readers. Nevertheless, it was widely praised for its design and depth of personal content, positioning it as a significant artifact within Swift's body of work.