The Paper Store (retailer)

The Paper Store is an American retail company based in Acton, Massachusetts, that owns and operates over 100 specialty gift stores in the northeast, Florida, and Illinois. It operates under the brands The Paper Store, Gifts & More at The Paper Store, and Uncharted. The company offers "on-trend" products catering to a predominantly female demographic, with a selection that includes (but is not limited to) apparel, accessories, jewelry, bath and body products, stationery, baby and toddler gifts, kids' toys, jigsaw puzzles, books, and Hallmark Cards greeting cards. The Paper Store is currently the largest interdependently-owned group of Hallmark Gold Crown stores in the United States. Other highly recognizable brands featured in their stores include Alex and Ani, Vera Bradley, Lilly Pulitzer, Kate Spade, Life Is Good, Vineyard Vines, Pura Vida, Hydro Flask, and Ivory Ella.