The Red Tour

The Red Tour was the third concert tour by the American singer-songwriter Taylor Swift, in support of her fourth studio album, Red (2012). It began in Omaha, Nebraska, on March 13, 2013, and concluded in Singapore, on June 12, 2014. The tour covered 86 shows that spanned 12 countries across Asia–Pacific, Europe, and North America.

The set list consisted of songs mostly from Red, with a few numbers taken from Swift's previous albums, Fearless (2008) and Speak Now (2010). Swift played various instruments such as electric guitar, acoustic guitar, banjo, and piano to perform several numbers, while other songs were accompanied by costume changes, bands, and choreographies. During several shows, Swift invited surprise guests onstage to sing with her, and she performed surprise songs outside the regular set list on acoustic guitar. The Red Tour was generally well received in the press, with critics praising her stage presence and songwriting while also opining that it demonstrated Swift's pop-star prowess that was outgrowing her country music origins.

Swift had integrated partnerships with Diet Coke, Keds, and Elizabeth Arden to promote the Red Tour. The Southeast Asian leg was additionally promoted via tie-ins with Cornetto and AirAsia. The Red tour was attended by 1.7 million people and grossed $150.2 million in revenue, becoming the highest-grossing North American tour of 2013 and the highest-grossing country tour of all time, surpassing Tim McGraw and Faith Hill's Soul2Soul II Tour. In Australia, it made Swift the first female artist to headline a stadium tour since Madonna in 1993 and the first female artist to sell out Sydney's Allianz Stadium in its history. The tour won Top Package at the Billboard Touring Awards in 2013.