The Sell-In
| Author | Craig Mathieson |
|---|---|
| Language | English |
| Subject | Australia alternative music |
| Genre | Non-fiction |
| Publisher | Allen & Unwin |
Publication date | 1 November 2000 |
| Publication place | Australia |
| Pages | 280 pp |
| ISBN | 978-1-86508-412-1 |
| OCLC | 48435459 |
| 781.66/0994 21 | |
| LC Class | ML3534 .M432 2000 |
The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist, Craig Mathieson. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels. Gideon Haigh of Australian Book Review discussed it in December 2000.