The Smiley Company
| The Smiley Company | |
| Formerly | The Smiley Licensing Corporation Limited (1996–2001) |
| Company type | Private company limited by shares |
| Industry | Brand licensing, Marketing |
| Founded | 1971 in France 19 September 1996 in London, England (as The Smiley Licensing Corporation Limited) |
| Founder | Franklin Loufrani |
| Headquarters | London , England |
Area served | Global |
Key people | Franklin Loufrani (Founder & President) Nicolas Loufrani (CEO) |
| Revenue | $ 538 million (2020) |
Number of employees | 40 (2016) |
| Subsidiaries | SmileyWorld |
| Website | Official website |
SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.